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Digital Marketing Strategy and Planning

By Akude, Derrick Nukunu

Digital Marketing Strategy and Planning

0 - Default Title
Description
Digital Marketing Strategy and Planning is an academic textbook that offers a thorough guide to creating and executing effective digital marketing strategies. It covers essential concepts, strategic models, and practical tools to help marketers align digital initiatives with business objectives. Key topics include audience segmentation, competitive analysis, goal setting, channel selection, budgeting, and performance tracking. The book emphasizes data-driven decision-making, customer-centric planning, and the integration of digital tactics across platforms like search, social media, email, and mobile. Featuring case studies and interactive exercises, it combines theory with practical application to enhance critical thinking. Ideal for students, educators, and professionals, it also explores emerging trends and technologies shaping the future of digital marketing strategy.
Product details
Binding:
Paperback
Number of Pages:
456
Release Date:
2025-06-05
Publication Date:
2025-06-05
Publisher:
LAP LAMBERT Academic Publishing
Languages:
Original: English
ISBN10:
6208449170
ISBN13:
9786208449179
GPSR Manufacturer Reference:
[email protected]
Weight:
697 g
Height:
150 cm
Width:
220 cm
Thickness:
28 cm
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