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Digital Marketing Management

By Akude, Derrick Nukunu

Digital Marketing Management Law

Digital Marketing Management

0 - Default Title
Description
Digital Marketing Management: Integrating Technology, Analytics, and Consumer Engagement provides a practical and comprehensive overview of digital marketing in today's fast-evolving landscape. It covers the fundamentals of digital versus traditional marketing, explores consumer behavior, and dives into key areas like SEO, SEM, social media, content, email, affiliate, and mobile marketing. The book emphasizes data-driven strategies through analytics, A/B testing, and performance metrics. It also introduces advanced topics such as programmatic advertising, e-commerce optimization, and emerging technologies like AI, chatbots, voice search, AR, and VR-equipping marketers with the knowledge to thrive in the digital age.
Product details
Binding:
Paperback
Number of Pages:
692
Release Date:
2025-06-30
Publication Date:
2025-06-30
Publisher:
LAP LAMBERT Academic Publishing
Languages:
Original: English
ISBN10:
6206685500
ISBN13:
9786206685500
Weight:
1048 g
Height:
150 cm
Width:
220 cm
Thickness:
42 cm
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