Regulatory Frameworks and Digital Compliance in Green Marketing

Name: Regulatory Frameworks and Digital Compliance in Green Marketing
Brand: IGI Global
Availability: OutOfStock
Rating: 5 (1 reviews)

By Shamim Akhtar

0 - Default Title

Description

In today s digital landscape, marketing practices are inspected through regulatory frameworks and compliance requirements. As data privacy concerns, consumer protection laws, and digital advertising standards evolve, businesses must navigate regulations to ensure marketing strategies remain ethical and legally compliant. Key regulations shape how marketers collect, store, and utilize consumer data. The convergence of technology and law in digital marketing demands a comprehensive understanding of the legal environment and the ethical obligations businesses face in protecting consumer rights. This intersection of regulatory frameworks and digital compliance helps marketers mitigate risks, foster consumer trust, and build sustainable brands in a digital world. Regulatory Frameworks and Digital Compliance in Green Marketing explores digital tools, platforms, and technologies to drive eco-innovation and implement effective green marketing strategies that align with sustainability goals. It offers valuable insights for businesses to extract the power of eco-innovation and digital technology to achieve green marketing excellence in global business. This book covers topics such as digital technology, green marketing, and social influence, and is a useful resource for sociologists, computer engineers, business owners, policymakers, academicians, researchers, and environmental scientists.

Product details

Binding:: Paperback
Number of Pages:: 432
Release Date:: 2025-05-02
Publication Date:: 2025-05-14
Publisher:: IGI Global
Languages:: Original: English
ISBN13:: 9798369398326
GPSR Manufacturer Reference:: [email protected]
Weight:: 808 g
Height:: 178 cm
Width:: 254 cm
Thickness:: 23 cm

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