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Marketing Led - Sales Driven

By Sirsi, Ajay K.

Marketing Led - Sales Driven Business, Finance & Career

Marketing Led - Sales Driven

- Used - good
Description
Behind every successful business is the implementation of a superior strategy. Winning firms earn their success. To do this, business organizations have to first develop a superior marketing plan and implement this plan via effective sales and customer plans. Therefore, both marketing and sales have to work as one system.
In this powerful and practical book you will learn the following:
- How to understand customer needs and value drivers.
- How to segment your markets and customers.
- How to analyze customer, competitor and market data to develop superior marketing plans.
- How to translate marketing plans into actionable sales and customer plans.
- How to work with templates and actual plans to guide your own business.
- How to get marketing, sales and other functions working together to focus on the customer to help you get a competitive advantage in the marketplace.
Product details
Binding:
Paperback
Edition:
illustrated
Number of Pages:
172
Release Date:
2005-02-14
Publication Date:
2005-02-14
Publisher:
Trafford Publishing
Languages:
Original: English
ISBN10:
1412021782
ISBN13:
9781412021784
GPSR Manufacturer Reference:
[email protected]
Weight:
334 g
Height:
191 cm
Width:
235 cm
Thickness:
10 cm
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