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Strategic Communication for Innovation Ecosystems

By Pedraza Valdés, Ailyn Leonela

Strategic Communication for Innovation Ecosystems Law

Strategic Communication for Innovation Ecosystems

0 - Default Title
Description
This research constitutes an innovative model of strategic communication designed to articulate key actors in innovation ecosystems, integrating the Quadruple Helix approach (government, academia, industry and civil society) with the methodology of Kirk-Díaz Guzmán (2014). The model constitutes a significant methodological contribution for business scenarios in Cuba, by offering practical tools that optimize communication management in dynamic and multisectoral environments. Structured in four phases (diagnosis, planning, execution and evaluation), the model allows customizing messages according to each helix, improving corporate image, evaluating impacts through measurable indicators and fostering inter-institutional collaboration. Its application in national and international science and technology parks would facilitate project incubation, knowledge transfer and alignment with national development policies, positioning itself as a benchmark for collaborative innovation in emerging contexts.
Product details
Binding:
Paperback
Number of Pages:
68
Release Date:
2025-05-27
Publication Date:
2025-05-27
Publisher:
Our Knowledge Publishing
Languages:
Original: English
ISBN10:
6207820436
ISBN13:
9786207820436
GPSR Manufacturer Reference:
[email protected]
Weight:
119 g
Height:
150 cm
Width:
220 cm
Thickness:
5 cm
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