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Consumer Brand Relationships in Tourism

By Rather, Raouf Ahmad

Consumer Brand Relationships in Tourism Law

Consumer Brand Relationships in Tourism

0 - Default Title
Description
This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic. It critically investigates the current debates and questions within the field and includes both theory and practical cases from around the globe. It brings together leading specialists from various disciplinary backgrounds and geographical regions, to offer state-of-the-art theoretical reflections and empirical research on contemporary issues. This book is a reference point for scholars, researchers, academics and students in the field of CBR across disciplines including tourism marketing, hospitality, leisure, festivals, and events.
Product details
Binding:
Paperback
Number of Pages:
688
Release Date:
2025-11-13
Publication Date:
2025-11-13
Publisher:
Springer
Languages:
Original: English
ISBN10:
3031595378
ISBN13:
9783031595370
GPSR Manufacturer Reference:
[email protected]
Weight:
1025 g
Height:
155 cm
Width:
235 cm
Thickness:
37 cm
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