Enhancing the Quality of Tourism Services

Name: Enhancing the Quality of Tourism Services
Brand: GlobeEdit
Availability: OutOfStock
Rating: 5 (1 reviews)

By Mokhtar Mohammad Ahmad Sharafuddin

0 - Default Title

Description

This study aimed to examine the role of strategic improvisation in enhancing the quality of tourism services provided by travel agencies and Hajj and Umrah service companies in Yemen. Adopting a quantitative research methodology and a descriptive-analytical approach, data were collected using a structured questionnaire administered to the full population of 152 travel and tourism companies. A comprehensive survey targeted all administrative leaders within these companies, totaling 506 employees holding managerial and specialist positions. The data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) via SmartPLS software. The findings demonstrated a strong and positive impact of strategic improvisation on tourism service quality, with micro-structuring, organizational memory, and resource utilization identified as significant and influential contributors. Conversely, strategic vigilance and agility were found to have limited impact in this context.

Product details

Binding:: Paperback
Number of Pages:: 56
Release Date:: 2026-01-26
Publication Date:: 2026-01-26
Publisher:: GlobeEdit
Languages:: Original: English
ISBN10:: 6209588808
ISBN13:: 9786209588808
GPSR Manufacturer Reference:: [email protected]
Weight:: 102 g
Height:: 150 cm
Width:: 220 cm
Thickness:: 4 cm

Buy on Amazon

Currently sold out