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An Introduction to Quantitative Research Methods for Marketing

By Ahmad Daryanto

An Introduction to Quantitative Research Methods for Marketing

By Ahmad Daryanto

0 - Default Title
Description
This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
490
Release Date:
2025-06-03
Publication Date:
2025-06-03
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032525649
ISBN13:
9781032525648
GPSR Manufacturer Reference:
[email protected]
Weight:
864 g
Height:
174 cm
Width:
246 cm
Thickness:
26 cm
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