The Umami Strategy : Stand Out by Mixing Business with Experience Design

Name: The Umami Strategy : Stand Out by Mixing Business with Experience Design
Brand: Bis Publishers
Availability: OutOfStock
Rating: 5 (1 reviews)

By Aga Szóstek

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Description

Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines consistent action across your organization to deliver your unique flavor. Szóstek describes this strategy as umami, which is the fifth category of taste (besides sweet, sour, salt and bitter), and gives an exceptional flavor to your food. How do you build a powerful yet actionable strategy, and successfully implement it across your organization? Many leaders, marketers and designers try to answer these questions. The Umami Strategy proposes a novel approach that will help you build and execute an experience strategy. The model used in the book allows you to (a) find out what stories your customers are telling today; (b) uncover motivators and demotivators that guide these stories; (c) envision the ideal future experience you want to deliver; (d) define the actionable measures that will ensure progress toward that vision; and (e) evaluate that progress through future customer stories.
Enjoyable, practical and full of hidden gems and tips, this book will help you get your organization to align with building a unique market value through delivering memorable experiences to your customers. Because to be noticed, you need to stand out of the crowd.

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 240
Release Date:: 2021-03-16
Publication Date:: 2020-10-15
Publisher:: Bis Publishers
Languages:: Original: English
ISBN10:: 9063695799
ISBN13:: 9789063695798
GPSR Manufacturer Reference:: [email protected]
Weight:: 650 g
Height:: 23 cm
Width:: 18 cm
Thickness:: 2 cm

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