Innovation Management

Name: Innovation Management
Brand: Oxford University Press
Availability: OutOfStock
Rating: 5 (1 reviews)

By Allan Afuah

0 - Default Title

Description

This second edition of Innovation Management provides a systematic approch to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature.
Designed to meet the increasing number of courses in this vitally important area, the book provides full course coverage of innovation management as its core theme. Drawing from his professional and academic experience, Allan Afuah shows the relationshiop between innovation, a management function, and profitability, a financial function. He creates the framework to encompass the basic questions of the "who, what, when, and where of innovation, combining the latest theoretical discussion with abundant examples. This new edition explicitly incorporates the Internet as a technological change and offers an entirely new chapter, Strategies for Sustaning Profits.

Product details

Edition:

2

Number of Pages:

402

Release Date:

2003-04-24

Publication Date:

2003-04-01

Publisher:

Oxford University Press

Languages:

Original: English

ISBN10:

0195142306

ISBN13:

9780195142303

GPSR Manufacturer Reference:

[email protected]

Weight:

766 g

Height:

161 cm

Width:

240 cm

Thickness:

26 cm

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