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Critical Shopping Experiences

By Adrienne Steffen

Product Image: Critical Shopping Experiences

Critical Shopping Experiences

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Description
There is a recent marketing trend to make shopping a positive experience for the consumer. A pleasant store environment is created with lights, music, an attractive store layout, and friendly service personnel so that shopping has become fun, just like a visit to the movie theatre. The pleasant store atmosphere created seeks to enhance the consumers' experience and encourages purchases by uplifting consumer mood. Although retailers today expend a lot of resources to create a pleasant store environment, they know little about the overall effects on consumer affect and behaviour. The presented research studies consumers' affective reactions to naturally occurring shopping experiences in shopping centres, with the overall aim to investigate consumers' emotional and behavioural reactions. A hierarchical emotion descriptor model is developed and tested for an integrated understanding of consumers' reactions to shopping experiences. The book concludes with the discussion of managerial implications.
Product details
Binding:
Paperback
Number of Pages:
560
Release Date:
2012-12-23
Publication Date:
2012-12-23
Publisher:
Südwestdeutscher Verlag für Hochschulschriften
Languages:
Original: English
ISBN10:
3838135326
ISBN13:
9783838135328
Weight:
852 g
Height:
150 cm
Width:
220 cm
Thickness:
34 cm

Condition

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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