Sustainable marketing strategies and corporate image in Mwene-Ditu

Name: Sustainable marketing strategies and corporate image in Mwene-Ditu
Brand: Our Knowledge Publishing
Availability: OutOfStock
Rating: 5 (1 reviews)

By Adolphine Mbala

0 - Default Title

Description

This dissertation analyzes the impact of sustainable marketing strategies on the brand image of local businesses in Mwene-Ditu, DRC. Through a survey of 96 companies, the study reveals a still marginal adoption of sustainable marketing, hampered by a lack of skills, institutional support and communication. However, the results show that a well-structured, authentic approach can strengthen customer loyalty and improve brand perception. The author proposes a conceptual framework integrating environmental, social and economic dimensions, and formulates concrete recommendations for companies and local authorities.

Product details

Binding:: Paperback
Number of Pages:: 68
Release Date:: 2025-10-21
Publication Date:: 2025-10-21
Publisher:: Our Knowledge Publishing
Languages:: Original: English
ISBN10:: 6209135994
ISBN13:: 9786209135996
GPSR Manufacturer Reference:: [email protected]
Weight:: 119 g
Height:: 15 cm
Width:: 22 cm
Thickness:: 0.5 cm

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