Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web

Name: Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web
Brand: NEW RIDERS PUBL
Availability: OutOfStock
Rating: 5 (1 reviews)

0 - Default Title

Description

The web is being rebuilt around people. From travel to news to commerce, businesses are reorienting their efforts around people - around the social behavior of their customers and potential customers. As we traverse across the web, we'll know which of our friends prefer different brands, and this information will be surfaced to us at the most opportune moments - when we're deciding what to buy. In order to be successful in this new social web, businesses will need to understand how people are influenced by their social network. How the people closest to them influence them the most, and how it's more important to focus on small connected groups of friends rather than looking for overly influential individuals. This book pulls together the latest research on influence and social behavior to describe how people are connected, and how ideas and brand messages spread through social networks.

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 159
Release Date:: 2011-11-21
Publication Date:: 2011-12-31
Publisher:: NEW RIDERS PUBL
Languages:: Original: English
ISBN10:: 0321804112
ISBN13:: 9780321804112
Weight:: 212 g
Height:: 13.4 cm
Width:: 20.4 cm
Thickness:: 1.2 cm

Buy on Amazon

Currently sold out

Add to Wishlist