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Building a Business of Politics

By Adam Sheingate

Building a Business of Politics Business, Finance & Career

Building a Business of Politics

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Description
Political races in the United States rely heavily on highly paid political consultants. In Building a Business of Politics, Adam Sheingate traces the history of political consultants from its origins in the publicity experts and pollsters of the 1920s and 1930s to the strategists and media specialists of the 1970s who transformed political campaigns into a highly profitable business. Today, consultants command a hefty fee from politicians as they turn campaign cash from special interest groups and wealthy donors into the advertisements, polls, and direct mail solicitations characteristic of modern campaigns. The implications of this system on the state of American democracy are significant: a professional political class stands between the voters and those who claim to represent them. Building a Business of Politics is both a definitive account of the consulting profession and a powerful reinterpretation of how political professionals reshaped American democracy in the modern era.
Product details
Edition:
1
Number of Pages:
298
Release Date:
2016-01-04
Publication Date:
2016-01-01
Publisher:
Oxford University Press
Languages:
Original: English
ISBN10:
0190217197
ISBN13:
9780190217198
Weight:
668 g
Height:
161 cm
Width:
240 cm
Thickness:
22 cm
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