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Viral Loop

By Adam Penenberg

Viral Loop Law

Viral Loop

Only 1 item left in stock
Description
You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
288
Release Date:
2010-08-19
Publication Date:
2010-08-19
Publisher:
Hodder & Stoughton
Languages:
Original: English
ISBN10:
0340918691
ISBN13:
9780340918692
GPSR Manufacturer Reference:
[email protected]
Weight:
209 g
Height:
129 cm
Width:
199 cm
Thickness:
27 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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€6,79

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