Eating the Big Fish: How Challenger Brands Can Compete against Brand Leaders (Adweek Book S.)

Name: Eating the Big Fish: How Challenger Brands Can Compete against Brand Leaders (Adweek Book S.)
Brand: John Wiley & Sons
SKU: 9780471242093-G
Price: 1.99 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By Adam Morgan

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Product details

Edition:: 1
Number of Pages:: 304
Release Date:: 1999-02-12
Publication Date:: 1999-02-12
Publisher:: John Wiley & Sons
Languages:: Published: English, Original: English
ISBN10:: 0471242098
ISBN13:: 9780471242093
Weight:: 635 g
Height:: 23.4 cm
Width:: 16.3 cm
Thickness:: 2.8 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.

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