Communicating Corporate Social Responsibility in the Digital Era

Name: Communicating Corporate Social Responsibility in the Digital Era
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Adam Lindgreen

0 - Default Title

Description

Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections:
Challenges and opportunities for communicating CSR through digital platforms.
Moving toward symmetry and interactivity in digital CSRcommunication.
Fostering stakeholder engagement in and through digital CSR communication.
Leveraging effective digital CSR communication.
Digital activism and CSR.
Digital methodologies and CSR.

Product details

Edition:

1

Number of Pages:

402

Release Date:

2017-12-12

Publication Date:

2017-12-13

Publisher:

Routledge

Languages:

Original: English

ISBN10:

1472484169

ISBN13:

9781472484161

GPSR Manufacturer Reference:

[email protected]

Weight:

870 g

Height:

175 cm

Width:

250 cm

Thickness:

26 cm

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