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Strategic Sport Marketing
By Adam Karg
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Description
The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, 'sportviews' and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book, reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader to help them improve their real-world professional practice.
This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotion or communication of sport organisations or brands.
Additional teaching and learning materials are available to accompany this book, including slides, class outlines and reflective questions and answers for each chapter.
Product details
Binding:
Paperback
Edition:
5
Number of Pages:
320
Release Date:
2022-03-31
Publication Date:
2022-03-31
Publisher:
Routledge
Languages:
Original:
English
ISBN10:
1760878804
ISBN13:
9781760878801
GPSR Manufacturer Reference:
Weight:
488 g
Height:
156 cm
Width:
234 cm
Thickness:
17 cm
Condition
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
€61,77