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The Advertising Effect: How to Change Behaviour

Product Image: The Advertising Effect: How to Change Behaviour

The Advertising Effect: How to Change Behaviour

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Description
The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
Product details
Binding:
Paperback
Edition:
illustrated
Number of Pages:
240
Release Date:
2014-07-31
Publication Date:
2014-07-01
Publisher:
Oxford University Press
Languages:
Original: English
ISBN10:
0195593928
ISBN13:
9780195593921
GPSR Manufacturer Reference:
Weight:
372 g
Height:
151 cm
Width:
228 cm
Thickness:
15 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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