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Co-Opetition

By Brandenburger, Adam M.

Product Image: Co-Opetition

Co-Opetition

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Description
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
Product details
Binding:
Paperback
Edition:
illustrated
Number of Pages:
306
Release Date:
1997-12-29
Publication Date:
1997-12-29
Publisher:
The Crown Publishing Group
Languages:
Original: English
ISBN10:
0385479506
ISBN13:
9780385479509
Weight:
470 g
Height:
156 cm
Width:
235 cm
Thickness:
17 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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