Placeholder text

Go to cart

Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs

By ACNielsen

Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs Law

Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs

Only 1 item left in stock
Description
New Strategies and Cutting-Edge Practices in Category Management When category management first appeared, it turned marketing basics into an organized eight-step process that helped retailers and manufacturers sell products more efficiently and effectively. But over the years, many marketers-obsessed with the bottom line-have forgotten that the key to sales success lies in knowing the consumer. This book demonstrates how today's leading category management practitioners put the consumer first. The book also applies powerful new insights to category management basics. From initial planning to pricing, promotion, and supply chain management, every aspect of category management is covered, including guidance on how to implement category plans effectively and keep them on track. Plus, the classic eight-step process that forms the foundation of successful category management is reviewed in detail, showing marketers the latest methods of implementation for today's consumer marketplace.
Product details
Edition:
1
Number of Pages:
368
Release Date:
2005-12-29
Publication Date:
2005-12-29
Publisher:
Wiley
Languages:
Published: English, Original: English
ISBN10:
0471703591
GPSR Manufacturer Reference:
[email protected]
Weight:
567 g
Height:
22.8 cm
Width:
16.3 cm
Thickness:
3.1 cm
Buy on Amazon

Condition

Show more

Show less
Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
Available immediately
€4,89

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 1 item left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€4,89