Strategic Research and Political Communication for Ngos: Initiating Policy Change

Name: Strategic Research and Political Communication for Ngos: Initiating Policy Change
Brand: SAGE PUBN
Availability: OutOfStock
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By Accenture-Stiftung

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Description

This unique and easy-to-use book offers a new paradigm to NGO managers in effecting policy change. Introducing corporate research and strategy tools such as market and organizational analysis, it goes on to apply these to case studies to exemplify the remarkable similarities between the NGO sector and the for-profit sector. Drawing on principles of corporate governance, the author presents a clear, step-by-step, hands-on approach to positioning one's cause effectively with stakeholders, policy-makers, media and the general public. By recognizing the role of communication in the 21st century, the book emphasizes the importance of effectively using new channels and interfaces of digital communication (such as online social networking sites) to generate and maintain visibility, mobilize campaigns and initiate policy change. With illustrative examples of Best Practice based on case studies of Indian and International NGOs, this book is an essential read for NGO managers and communication programme officers, social work administrators and other professionals engaged in the field of social work.

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 208
Release Date:: 2009-10-06
Publication Date:: 2009-10-31
Publisher:: SAGE PUBN
Languages:: Original: English
ISBN10:: 8132101200
ISBN13:: 9788132101208
Weight:: 211 g
Height:: 141 cm
Width:: 218 cm
Thickness:: 14 cm

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