Strategic Marketing

Name: Strategic Marketing
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Russell Abratt

0 - Default Title

Description

This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy.

Product details

Edition:

1

Number of Pages:

160

Release Date:

2018-06-27

Publication Date:

2018-07-03

Publisher:

Routledge

Languages:

Original: English

ISBN10:

113859363X

ISBN13:

9781138593633

GPSR Manufacturer Reference:

[email protected]

Weight:

411 g

Height:

161 cm

Width:

240 cm

Thickness:

13 cm

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