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Product Information Management

By Jorij Abraham

Product Information Management

By Jorij Abraham

0 - Default Title
Description
Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
196
Release Date:
2016-09-03
Publication Date:
2016-09-03
Publisher:
Springer International Publishing
Languages:
Original: English
ISBN10:
3319380397
ISBN13:
9783319380391
GPSR Manufacturer Reference:
[email protected]
Weight:
306 g
Height:
155 cm
Width:
235 cm
Thickness:
11 cm
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