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Role of Explainable Artificial Intelligence in E-Commerce

By Ajith Abraham

Product Image: Role of Explainable Artificial Intelligence in E-Commerce

Role of Explainable Artificial Intelligence in E-Commerce

By Ajith Abraham

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Description
The technological boom has provided consumers with endless choices, removing the hindrance of time and place. Understanding the dynamic and competitive business environment, marketers know they need to reinforce indestructible customer experience with the support of algorithmic configurations to minimize human intrusion. World Wide Web (WWW) and online marketing have changed the way of conducting business; with artificial intelligence (AI), business houses can furnish a customized experience to fulfil the perceived expectation of the customer. Artificial intelligence bridges the gap between business and prospective clients, provides enormous amounts of information, prompts grievance redressal system, and further complements the client's preference. The opportunities online marketing offers with the blend of artificial intelligence tools like chatbots, recommenders, virtual assistance, and interactive voice recognition create improved brand awareness, better customer relationship marketing, and personalized product modification. Explainable AI provides the subsequent arena of human-machine collaboration, which will complement and support marketers and people so that they can make better, faster, and more accurate decisions. According to PwC's report on Explainable AI(XAI), AI will have $15.7 trillion of opportunity by 2030. However, as AI tools become more advanced, more computations are done in a "black box" that humans can hardly comprehend. But the rise of AI in business for actionable insights also poses the following questions: How can marketers know and trust the reasoning behind why an AI system is making recommendations for action? What are the root causes and steering factors? Thus, transparency, trust, and a good understanding of expected business outcomes are increasingly demanded.
Product details
Binding:
Paperback
Number of Pages:
144
Release Date:
2025-05-13
Publication Date:
2025-05-13
Publisher:
Springer
Languages:
Original: English
ISBN10:
3031556178
ISBN13:
9783031556173
GPSR Manufacturer Reference:
[email protected]
Weight:
230 g
Height:
155 cm
Width:
235 cm
Thickness:
9 cm
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