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Customer relationship management (CRM) In SMEs

By Ehsan Abedyan

Product Image: Customer relationship management (CRM) In SMEs

Customer relationship management (CRM) In SMEs

By Ehsan Abedyan

Only 1 item left in stock
Description
In spite of widespread practical uses of CRM in many business sectors, the main factors that really influence the adoption of CRM in SMEs are seldom investigated in the available literature. Therefore, this book tries to investigate the factors that influence the adoption of CRM among Malaysian SMEs which was noticeably absent in prior studies. Due to its growing importance, the small and medium-sized enterprises (SMEs) will be considered as the focus of the book.
Product details
Binding:
Paperback
Number of Pages:
108
Release Date:
2013-02-28
Publication Date:
2013-02-28
Publisher:
LAP LAMBERT Academic Publishing
Languages:
Original: English
ISBN10:
3659343323
ISBN13:
9783659343322
Weight:
179 g
Height:
150 cm
Width:
220 cm
Thickness:
7 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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