Corporate Branding in Logistics and Transportation

Name: Corporate Branding in Logistics and Transportation
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Abdul Rahman, Nor Aida

0 - Default Title

Description

This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

222

Release Date:

2025-07-30

Publication Date:

2025-07-30

Publisher:

Routledge

Languages:

Original: English

ISBN10:

1032412232

ISBN13:

9781032412238

GPSR Manufacturer Reference:

[email protected]

Weight:

345 g

Height:

156 cm

Width:

234 cm

Thickness:

12 cm

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