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Users Not Customers
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Description
Blockbuster AOL Yahoo and Borders were all unstoppable but they didn't see the new economic order coming. Google Facebook Groupon and Twitter barely existed at the turn of the millennium but are now rocketing ahead.
Aaron Shapiro is CEO of HUGE the leading digital agency which builds and operates websites that handle 150 million users a month and bring in $1.2 billion annually for their clients. That's the GDP of a small country. He thinks constantly about the most pressing issue in business today: how can businesses can use digital to thrive?
Shapiro has studied what the businesses succeeding today have in common and in Users Not Customers he teaches us to recognise that it's not just customers who interact with the digital version of our organisations.
The businesses who are now roaring ahead put the interests and the digital experience of all of their users - employees business partners media and anyone else who interacts with you through digital channels - ahead of everything else including their paying customers.
In a world were we are all users you have a choice: you can be sure that people are using your digital ecosystem or you can be irrelevant.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
258
Release Date:
2011-11-03
Publication Date:
2011-11-03
Publisher:
Portfolio Penguin
Languages:
Original:
English
ISBN10:
0670920975
ISBN13:
9780670920976
Minimum Reading Age:
0
Weight:
436 g
Height:
153 cm
Width:
234 cm
Thickness:
15 cm
Condition
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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
€1,70