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Aaker on Branding

By David Aaker

Aaker on Branding Law

Aaker on Branding

By David Aaker

0 - Default Title
Description
Aaker on Branding distills the most essential branding principles from David Aaker's extensive works, offering a comprehensive guide to building a strong, enduring brand.This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.Updated with seven new chapters on brand communities, disruptive innovation, the 5Bs, and more, the revised edition of Aaker on Branding will be indispensable for those looking to create agile, differentiated brands.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
282
Release Date:
2025-05-06
Publication Date:
2025-05-06
Publisher:
Morgan James Publishing
Languages:
Original: English
ISBN10:
163698665X
ISBN13:
9781636986654
GPSR Manufacturer Reference:
[email protected]
Weight:
462 g
Height:
152 cm
Width:
229 cm
Thickness:
17 cm
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