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Marketing to the Poor

By Wani, Tahir A.

Marketing to the Poor Social Sciences

Marketing to the Poor

By Wani, Tahir A.

0 - Default Title
Description
This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the socio-cultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.
Product details
Edition:
1
Number of Pages:
172
Release Date:
2022-10-12
Publication Date:
2022-10-12
Publisher:
Routledge India
Languages:
Original: English
ISBN10:
1032130288
ISBN13:
9781032130286
GPSR Manufacturer Reference:
[email protected]
Weight:
429 g
Height:
161 cm
Width:
240 cm
Thickness:
14 cm
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