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Integrated Marketing Communications in Advertising and Promotion

Name: Integrated Marketing Communications in Advertising and Promotion
Brand: South-Western
Availability: OutOfStock
Rating: 5 (1 reviews)

By Shimp, Terence A.

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Product details

Edition:: 8
Number of Pages:: 688
Release Date:: 2009-04-25
Publication Date:: 2009-04-25
Publisher:: South-Western
Languages:: Published: English, Original: English
ISBN10:: 0324665318
Weight:: 1350 g

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