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Writing White Papers: How to Capture Readers And Keep Them Engaged

By Stelzner, Michael A.

Writing White Papers: How to Capture Readers And Keep Them Engaged

By Stelzner, Michael A.

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Description
Insightful tips to master white paper writing and marketing. The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project-from performing the needs assessment to attracting prospects with creative marketing tactics. With this book, you will learn to: * Create outlines that work * Master interviewing techniques * Focus content on your readers * Inject persuasion into your paper * Quickly find research data * Write the core parts for any white paper * Craft compelling titles * Apply proven marketing techniques Whether you have been tasked to write a white paper for your company, are a freelance writer wanting to grow your practice or a student seeking to master the art of writing white papers, this book will be your priceless guide.
Product details
Edition:
1
Number of Pages:
199
Release Date:
2006-08-30
Publication Date:
2006-08-30
Publisher:
Whitepapersource Pub
Languages:
Published: English, Original: English
ISBN10:
0977716937
ISBN13:
9780977716937
Weight:
490 g
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