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Marketing Analytics

By A. Mansurali

Marketing Analytics

By A. Mansurali

0 - Default Title
Description
A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.
Product details
Edition:
1
Number of Pages:
368
Release Date:
2023-02-02
Publication Date:
2023-02-02
Publisher:
Apple Academic Press
Languages:
Original: English
ISBN10:
1774910888
ISBN13:
9781774910887
GPSR Manufacturer Reference:
[email protected]
Weight:
683 g
Height:
157 cm
Width:
235 cm
Thickness:
24 cm
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