Storytelling in Marketing and Brand Communications

Name: Storytelling in Marketing and Brand Communications
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Moin, S M A

0 - Default Title

Description

Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.

Product details

Edition:

1

Number of Pages:

202

Release Date:

2024-07-12

Publication Date:

2024-07-12

Publisher:

Routledge

Languages:

Original: English

ISBN10:

1032689420

ISBN13:

9781032689425

GPSR Manufacturer Reference:

[email protected]

Weight:

473 g

Height:

161 cm

Width:

240 cm

Thickness:

16 cm

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