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Analyzing and Reporting Focus Group Results

By Krueger, Richard A.

Analyzing and Reporting Focus Group Results

By Krueger, Richard A.

Only 1 item left in stock
Description
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
160
Release Date:
1997-09-10
Publication Date:
1997-09-10
Publisher:
SAGE Publications, Inc
Languages:
Published: English, Original: English
ISBN10:
0761908161
Weight:
363 g

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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