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tPA for Stroke
0 - Default Title
Description
Authors Zivin and Simmons argue that most Americans have never heard of tPA. Why would such an effective pharmaceutical, one that has a remarkable rate of success with the third leading killer of Americans, be so disregarded? tPA for Stroke: The Story of a Controversial Drug explains the drug's beginnings within pharmaceutical giant Genentech, and its eventual marginalization due to a convergence of unfortunate political, fiscal, and medical circumstances. Readers will learn about an extraordinary treatment for acute stroke that they may then seek if a stroke occurs and anyone interested in the unique process of drug development, marketing, and promotion, told from an insider's perspective, will have an interest intPA for Stroke.
Product details
Edition:
1
Number of Pages:
208
Release Date:
2010-12-03
Publication Date:
2010-12-01
Publisher:
Oxford University Press
Languages:
Original:
English
ISBN10:
0195393929
ISBN13:
9780195393927
GPSR Manufacturer Reference:
Weight:
482 g
Height:
161 cm
Width:
240 cm
Thickness:
16 cm
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