Placeholder text

Go to cart

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

By Michelli, Joseph A.

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary Law

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

- Used - very good
Description
WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time. The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to- Reach out to entire communities- Listen to individual workers and consumers- Seize growth opportunities in every market- Custom-design a truly satisfying experience that benefits everyone involved Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today. For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.
Product details
Edition:
1
Number of Pages:
224
Release Date:
2006-11-01
Publication Date:
2006-10-05
Publisher:
McGraw Hill LLC
Languages:
Original: English
ISBN10:
0071477845
ISBN13:
9780071477840
GPSR Manufacturer Reference:
[email protected]
Weight:
398 g
Height:
144 cm
Width:
219 cm
Thickness:
21 cm
Currently sold out