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Export Planning
0 - Used - good
Description
It will enable you to: -Systematically select and plan the entry into new international markets; -Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance; -Put together a sound line of reasoning from strategy to implementation.
This book provides you with: -An Export Planning ¿ Model: a framework to develop your International Marketing Plan; -4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out; -10 steps and 5P¿s for export which can be used as a toolkit; -A checklist to review whether you are ready for export;
¿The secret of successful international trade can be found in applying the 4C¿s of marketing and matching them with the 5P¿s for export: product, performance, partners, people and perseverance.¿ A book for practitioners and thinkers; students and managers.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
248
Release Date:
2015-10-09
Publication Date:
2015-10-09
Publisher:
BoD - Books on Demand
Languages:
Original:
English
ISBN10:
3839137861
ISBN13:
9783839137864
GPSR Manufacturer Reference:
Weight:
439 g
Height:
170 cm
Width:
220 cm
Thickness:
16 cm
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