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The Delta Project

By A. Hax

The Delta Project

By A. Hax

0 - Default Title
Description
Emerging from the authors' work with companies such as Coca-Cola, Motorola, 3M, General Motors and Unilever, The Delta Projec t provides a unique model through which to develop strategy in the new economy. Hax and Wilde examine how globalization, deregulation and the emergence of the internet infrastructure have changed the rules for success and identify three distinct strategic positions that can be used to realign the direction of your business. Introducing new models of 'bonding', 'complementors' and 'customer lock-in' this book provides a fundamental shift in the way we think about competitive positioning.
Product details
Edition:
1
Number of Pages:
278
Release Date:
2001-03-23
Publication Date:
2001-03-23
Publisher:
Palgrave MacMillan UK
Languages:
Original: English
ISBN10:
0333962451
ISBN13:
9780333962459
GPSR Manufacturer Reference:
[email protected]
Weight:
600 g
Height:
164 cm
Width:
242 cm
Thickness:
24 cm
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