Made with: The Emerging Alternatives to Western Brands: From Istanbul to Indonesia

Name: Made with: The Emerging Alternatives to Western Brands: From Istanbul to Indonesia
Brand: LID PUB
SKU: 9781907794438-V
Price: 3.49 EUR
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By Grant, John A.

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Description

The new Muslim world"the so-called Interland"consists of Muslim majority countries and accounts for most of the fastest emerging next? economies. The title of this book (Made With) reflects a distinctive approach to business and brand creation found in this new frontier, one that combines humanity, meaning, soul, and the crowd.? Marketing expert John Grant explores the ideas and thinking emerging from the new Muslim world, and interviews the leading creatives, entrepreneurs, and marketers who are driving these extraordinary developments. The book is rich with fascinating stories, examples, and insights into the success factors for marketing and branding in the vibrant and significant new Muslim world, and what the West can learn and apply to its own markets.

Product details

Binding:: Paperback
Number of Pages:: 328
Release Date:: 2014-05-12
Publication Date:: 2014-05-12
Publisher:: LID PUB
Languages:: Original: English
ISBN10:: 1907794433
ISBN13:: 9781907794438
Weight:: 520 g
Height:: 156 cm
Width:: 233 cm
Thickness:: 22 cm

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Very good

Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

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