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Crossing the Chasm

By Moore, Geoffrey A.

Product Image: Crossing the Chasm

Crossing the Chasm

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Description
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
Product details
Binding:
Paperback
Edition:
3
Number of Pages:
273
Release Date:
2014-01-28
Publication Date:
2014-01-28
Publisher:
Harper Collins Publ. USA
Languages:
Original: English
ISBN10:
0062292986
ISBN13:
9780062292988
GPSR Manufacturer Reference:
[email protected]
Weight:
217 g
Height:
135 cm
Width:
204 cm
Thickness:
20 cm
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