Advertising Today and Tomorrow (RLE Advertising)

Name: Advertising Today and Tomorrow (RLE Advertising)
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Evans, W. A.

0 - Used - good

Description

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career.

Product details

Edition:

1

Number of Pages:

240

Release Date:

2013-03-20

Publication Date:

2013-03-21

Publisher:

Routledge

Languages:

Original: English

ISBN10:

0415817838

ISBN13:

9780415817837

GPSR Manufacturer Reference:

[email protected]

Weight:

529 g

Height:

161 cm

Width:

240 cm

Thickness:

18 cm

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