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Marketing Hrd Within Organizations

By Eggland, Steven a

Marketing Hrd Within Organizations

By Eggland, Steven a

0 - Default Title
Description
Shows HRD professionals how to use a range of marketing tools, including client research, cost/benefit analyses, and promotional techniques, to heighten the visibility of HRD, earn employee commitment to programs, and ensure that programs are cost-effective and contribute to the corporate bottom line. Step by step, explains how to develop and implement a comprehensive strategic marketing plan.
Product details
Edition:
1
Number of Pages:
264
Release Date:
1992-01-22
Publication Date:
1992-04-16
Publisher:
Wiley
Languages:
Original: English
ISBN10:
1555424023
ISBN13:
9781555424022
GPSR Manufacturer Reference:
[email protected]
Weight:
586 g
Height:
157 cm
Width:
235 cm
Thickness:
20 cm
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