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1001 Ideas to Create Retail Excitement

By Falk, Edgar A.

1001 Ideas to Create Retail Excitement Law

1001 Ideas to Create Retail Excitement

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Description
In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity. In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
322
Release Date:
2003-09-30
Publication Date:
2003-09-30
Publisher:
Penguin Publishing Group
Languages:
Original: English
ISBN10:
0735203431
ISBN13:
9780735203433
GPSR Manufacturer Reference:
[email protected]
Weight:
525 g
Height:
152 cm
Width:
229 cm
Thickness:
19 cm
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