Business without Borders: A Strategic Guide to Global Marketing

Name: Business without Borders: A Strategic Guide to Global Marketing
Brand: John Wiley & Sons Inc
SKU: 9780471204695-G
Price: 43.59 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By DePalma, Donald A.

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Description

Features examples of global initiatives by well–known companies such as AOL, Bertelsmann, Coca–Cola, and United Airlines. Written by two leading consultants with an in–the–field perspective. Explains how to utilize technology to globalize a business.

Product details

Edition:: 1
Number of Pages:: 288
Release Date:: 2002-05-21
Publication Date:: 2002-05-21
Publisher:: John Wiley & Sons Inc
Languages:: Published: English, Original: English
ISBN10:: 0471204692
ISBN13:: 9780471204695
Weight:: 510 g

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