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Lights, Camera, Campaign!

By Schultz, David A.

Lights, Camera, Campaign! Law

Lights, Camera, Campaign!

0 - Used - good
Description
Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media ¿ the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives ¿ and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
344
Release Date:
2004-10-11
Publication Date:
2004-10-11
Publisher:
Peter Lang
Languages:
Original: English
ISBN10:
0820468312
ISBN13:
9780820468310
GPSR Manufacturer Reference:
[email protected]
Weight:
484 g
Height:
150 cm
Width:
225 cm
Thickness:
19 cm
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