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Blunders in International Business
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Description
We often hear of business success stories; it seems that everyone is willing to relate past successes. However, unless these tales are absolutely incredible, we tend to forget them and consequently learn little of value. Mistakes, on the other hand, are seldom admitted, are easily remembered, and can be used to illustrate valuable lessons.
In this new edition several well-known blunders from previous editions have been replaced in order to update the lessons learned. Expanded, but conserving its well-liked, concise format, it also includes more than fifty new international business blunders, featuring well-known corporations such as American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
David Ricks continues to uncover many informative, entertaining blunders that will make this book hard to put down.
Product details
Binding:
Paperback
Edition:
4
Number of Pages:
192
Release Date:
2006-01-10
Publication Date:
2006-03-06
Publisher:
Wiley
Languages:
Original:
English
ISBN10:
1405134925
ISBN13:
9781405134927
GPSR Manufacturer Reference:
Weight:
240 g
Height:
140 cm
Width:
214 cm
Thickness:
14 cm
Condition
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
€1,79