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Strategic Management in Action

By Coulter, Mary A.

Strategic Management in Action Law

Strategic Management in Action

0 - Default Title
Description
The strategic management text that effectively integrates strategy theory and strategy practice. KEY TOPICS: Introducing the Concepts; The Context of Managing Strategically; Assessing Opportunities and Threats: Doing an External Analysis;  Assessing Strengths and Weaknesses: Doing an Internal Analysis; Functional and Competitive Strategies; Corporate Strategies; International StrategiesMARKET: For business professionals involved in strategic planning.
Product details
Binding:
Paperback
Edition:
6
Number of Pages:
288
Release Date:
2012-07-26
Publication Date:
2024-10-10
Publisher:
Pearson
Languages:
Original: English
ISBN10:
0132620677
ISBN13:
9780132620673
GPSR Manufacturer Reference:
[email protected]
Weight:
623 g
Height:
203 cm
Width:
254 cm
Thickness:
16 cm
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