The Marketing Plan

Name: The Marketing Plan
Brand: John Wiley and Sons (WIE)
SKU: 9780471384120-G
Price: 1.99 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By Cohen, William A.

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Description

This book is not just a "how to" book, it also explains the importance of a well-formulated marketing plan and encourages reader participation by including activities.

Product details

Binding:

Paperback

Edition:

3

Number of Pages:

416

Release Date:

2000-11-10

Publication Date:

2000-11-10

Publisher:

John Wiley and Sons (WIE)

Languages:

Published: English, Original: English

ISBN10:

0471384127

Weight:

884 g

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