Customer Loyalty Programmes and Clubs

Name: Customer Loyalty Programmes and Clubs
Brand: Taylor & Francis Ltd (Sales)
SKU: 9780566084515-N
Price: 4.49 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Butscher, Stephan A

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Description

For any company, large or small, the most effective protection against competition is long-term customer loyalty. Stephan Butscher's step-by-step guide explains how the key to customer loyalty lies in identifying and offering your customers the right combination of financial and non-financial benefits.

Product details

Edition:: 2
Languages:: Original: English
Number of Pages:: 222
Publisher:: Taylor & Francis Ltd (Sales)
Publication Date:: 2002-03-12
Release Date:: 2002-02-01
ISBN / EAN:: 9780566084515
Weight:: 816 g
Dimensions:: 19/26/2 cm
GPSR Manufacturer Reference:: [email protected]

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