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Customer Loyalty Programmes and Clubs

By Butscher, Stephan A.

Product Image: Customer Loyalty Programmes and Clubs

Customer Loyalty Programmes and Clubs

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Description
For any company, large or small, the most effective protection against competition is long-term customer loyalty. Stephan Butscher's step-by-step guide explains how the key to customer loyalty lies in identifying and offering your customers the right combination of financial and non-financial benefits.
Product details
Edition:
2
Number of Pages:
222
Release Date:
2002-02-01
Publication Date:
2002-03-12
Publisher:
Taylor & Francis Ltd (Sales)
Languages:
Original: English
ISBN10:
0566084511
ISBN13:
9780566084515
GPSR Manufacturer Reference:
[email protected]
Weight:
816 g
Height:
188 cm
Width:
257 cm
Thickness:
23 cm

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